Marketing & Brand Promotions
Crown Media seeks to use its core competencies to achieve a sustainable competitive advantage, in which competitors cannot provide the same value and services to consumers that Crown media does. Already, Crown media has developed core competencies in:
- 1) Offering a high-quality, branded product whose image is recognizable among consumers;
- 2) Creating a sense of community among consumers who purchase the products;
- 3) Developing a reputation among retailers as a reliable manufacturer, delivering the requested number of products and services on schedule. The firm intends to build on these competencies through marketing efforts that increase the number of products offered as well as distribution outlets.
By forming strong relationships with consumers, retailers, and suppliers and other goods and services, crown media that it can create a sustainable competitive advantage over its rivals. Crown media is the only company who create the actual sales through its marketing strategy